Growers Are Under Pressure.
They Need Kelp!
Experienced leader with a demonstrated history of working in the chemicals and agriculture industry. Skilled in growing Sales and People, Research and Development, Negotiation and Process and Organisation Optimisation. PhD (Chemistry) from University of KwaZulu-Natal. Passionate about agriculture, the ocean, people and the environment.
Executive leader experienced in the Agriculture industry. Skilled in sales strategy, key account management and global business development. Passionate about growth and developing mutually beneficial business partnerships.
This is the time to do right by our growers… and grow your sales at the same time.
With the general decline of arable land and the quality of soil, and with increased mouths to feed and increased pressure from climate change, natural, sustainable technologies like biostimulants are key solutions to these growing global issues.
The biostimulant market, including kelp products, is growing rapidly as regulatory, input cost and climate pressures on growers is mounting.
By having the right biostimulant strategy in your portfolio, you should be keeping up with a market that is growing at 15% year-on-year.
Are you maximising sales volumes with the right kelp strategy?
Kelp extracts are derived from natural variable products. This variability causes problems for sellers and users alike. Companies investing in science and technologies to reduce variability and ensure on farm performance are reaping the rewards of repeat business and sales growth. It is no longer good enough to sell a biological product based on theory, and with regulatory pressure and the high number of competitor products on the market, scientific evidence supporting dosages and timing of applications is essential. It is becoming more and more important to ensure that your product offering is keeping up and that you are partnering with the correct value chain.
Are you ensuring your product offerings are sustainable?
The ocean has many untapped resources for humans and the vast amount of kelp available bodes well for it being a substantial tool in solving for our future needs. We have to make sure that the solutions we offer do not cause harm and will be available well into the future. In 2020 Poole et al, reviewed the science available on the changes in kelp beds and reported some drastic shifts or changes in the global kelp forests. In choosing your kelp partner, it is vital to understand their sustainability strategies and protect the investments that you make in marketing, trials and data generation to support your future sales.
With food price increases, people are realising the importance of good quality, sustainably produced food.
Drought, heat, water quality, and soil salinity are some of the crucial challenges that growers need to address to ensure they are meeting market demands and being profitable. Quality biostimulants provide effective solutions to these when applied correctly and enhance plant growth, improve resource use efficiency, and increase tolerance to unfavourable soil and environmental conditions. Each year your kelp partners should be providing you with more data and science to allow you to give new solutions to your grower issues.
How do you know that your kelp solution is going to delight your growers year on year?
Unless the hard work and the science has been done, YOU DONT! But when you understand your offering, have a quality kelp value chain and ensure you are providing a sustainable, consistent quality product, you will definitely join the growing team of companies winning in this space.
About Afrikelp…
Afrikelp has a long history of producing sustainable seaweed raw materials and products since 1971. We are committed to reducing agricultural risks by providing trusted solutions. We specialise in the production of high-quality, standardised, natural kelp that supports agricultural crop production and provides essential biostimulants in agriculture for more certainty in an increasingly uncertain industry.
The ocean has many untapped resources for humans. We are passionate about bringing the benefits of the ocean to the farmers in the most sustainable way possible.
Passionate about the ocean
We have the strictest harvesting and management system. Everything we do across the business is aimed at reducing our carbon footprint and waste. We ensure that we do not upset the ecology and that the natural population remains healthy and sustainable.
We follow ethical business practices, respect the environment and are focused on preserving and managing the kelp populations because we know that this natural resource is vital for the health of all sea life.
The main drive behind our harvesting operations is our love for nature, the responsible use of natural resources, and our commitment towards customers to provide a high-quality product.
Passionate about growers and food security
Our food security starts with the grower – the industry heroes on the front line.
Growers are facing enormous pressure to produce high-quality food for an ever-increasing population.
Passionate about science
We invest significantly in data and research.
Natural products are variable, and while everyone knows they are beneficial, knowing how much to apply and when to use them will give you the best results year-on-year to provide the crops with their best support.
We have strategies to reduce variability and improve performance.
Our Cold Micronisation Process ensures all the sensitive ingredients are preserved in their natural states and ratios and we do not use harmful chemicals, high pressures and our extraction process is cooled to ensure zero high temperature hot spots. We perform dual testing quality control on every single batch of product that we produce. Hormone and valuable compound concentrations are measured in the lab for standardisation and these are in turn tested for biological activity.
We also perform field trials on all our products. Tests conducted in farm settings allow for detailed assessments of optimal application dosages and allow for continuous testing on new varieties and hybrids, which ultimately boosts the data generated to support growers.
Passionate about your team
Our extensive quality control process ensures that every one of our products meets exceptional standards to ensure that we continue bringing the best the ocean has to offer to your farm.
We also provide training and sales support.
We want your team to excel and smash their sales targets.
We take the burden of ensuring your sales teams are growing and learning. We provide technical information and training on bringing the benefits and communicating the value-add to the growers.
